MarginOS
MarginOS is an analytics application for e-commerce brands. It brings a brand’s sales, advertising and social media data together so the brand can see what is profitable and plan its growth.
MarginOS is built and operated by Margin Department, a growth consultancy, for its clients and partner agencies.
MarginOS uses Google APIs only to read a brand’s own reporting data, such as Google Ads performance, Google Analytics reports, and YouTube video statistics, after the brand connects its account. Google user data is never used to generate images or other AI content, and MarginOS does not create sexual content or AI-generated non-consensual intimate imagery.
What MarginOS does
Profitability and growth reporting
Daily revenue, contribution margin, customer acquisition cost and new-versus-returning customer trends, built from a brand’s own store and order data.
Marketing performance
Advertising spend and results from Google Ads, Meta, TikTok and other channels in one place, so a brand can see which spend is profitable.
Organic social reporting
Views, watch time and engagement for a brand’s own YouTube, Instagram, TikTok and X posts, matched to its content plan.
Forecasts and scheduled reports
Inventory and sales forecasts, plans versus actuals, and reports delivered by email or Slack.
Why MarginOS asks to connect your accounts
A brand’s administrator can connect accounts it owns, such as Google Ads, Google Analytics, YouTube, Meta, TikTok, X and Notion. MarginOS only reads reporting data from these accounts, for example ad performance, website analytics, and video views and watch time, to build that brand’s reports.
MarginOS never posts, edits or deletes anything in a connected account, does not sell data, and does not use it for advertising. Each brand’s data is kept separate, and an administrator can disconnect an account at any time. The Privacy Policy explains exactly what is collected and how it is used.
Accounts are provisioned by Margin Department for clients and partners.